Monday, 20 May 2019

Pier 1 Imports: More Styles, More Savings

Introduction

Pier 1 Imports Inc. is a Texas-based retail company that specializes in the field on home furnishing and décor. As such, the company majors on furniture, table-top items, decorative accessories, and seasonal décor imports. Pier 1 went public in 1970 and has been listed on the New York stock exchange since 1972. The current CEO, though an interim basis is Cheryl Bachelder, who is a veteran of the company.

The company first came about in 1962 with a store in San Mateo, California especially for hippy baby boomers and featured love beads and incense. Pier 1 gradually grew and has 16 stores by 1966. The company then established a base in Fort Worth, Texas. Now, the company has over 1,000 stores all over the USA and Canada. This is a testament to excellent management as consistent growth is not easy to achieve.

Product Range

This company has a wide range of products all certainly of excellent quality. These include home furnishing items that generally make interior décor possible. As such, products like candles, vases, and picture frames, as well as full-sized upholstered furniture, make part of its repertoire. Others include hand-carved armoires, large-scale vases, and eclectic wall décor. These items are overwhelmingly imports in liaison with top foreign designers. Alternatively, Pier 1's Trend and Product Development team handles production.

In summary, the products cater for all areas of home décor. You can find solutions for outdoor, curtains, dining and entertainment, bath area solutions and seasonal gifts among others. The company also has regular offers which are there to ensure certain customers get discounts for purchases.

Management and Employees

Generally, the reviews on management on glassdoor.com indicate that Pier 1 is a great place to work. Besides, the employees laud how responsive the management is to ideas and general friendliness. This goes to show that the family like a workplace that the company employs is great for morale and productivity.

The company also relies on a strong online presence to attract customers. This is because the internet and social media have transformed marketing. As such, management has an attractive website that showcases some of the premier products. This makes it easier to reach wider audiences.

Partnership with UNICEF

Pier 1 has long been a corporate partner for the children charity UNICEF through its US fund.  This decade long partnership has meant that Pier 1 has made over $40 million in UNICEF greeting cards, cause marketing, and emergency relief.

 

Conclusion

In conclusion, Pier 1 is an excellent company with superior quality products. The fact that it has maintained a market presence for more than five decades goes to show its commitment and market understanding. The company still has a great future in this era of mass consumption.

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