GAP: Timeless, Elegant Apparel


GAP is a public American online dealer which is famous for stylish and classic apparel, accessories as well as personal care products for women, men and children globally.  The GAP headquarters is in San Francisco, California.  Currently, Art Perk is the president and CEO of the company while Bob Fischer is the chairman of the Board of Directors.


Donald and Doris Fischer founded the firm in 1969 after their long and desperate search for perfect fitting jeans. They used $ 63,000 in opening their first retail store in Ocean Avenue, San Francisco, which specialized in Levi's jeans and LP records.

It has gained popularity over the last two decades, and currently, it has more than 3,000 stores in over 53 countries worldwide. Customers can purchase GAP products anywhere in the world from GAP-owned stores, its website and e-commerce sites as well as franchise stores.

Product Range

As it is, GAP offer their consumers a repertoire of apparel and accessories to people of all ages at great discounts. Towards their objective, they avail to their clients, iconic American brands like Banana Republic, GAP, Old Navy, Forth and Towne as well as Piperlime, Athleta and Intermix. Hill City and Janie and Jack are the latest launched brands which specialize in men’s athletic clothing and children attires respectively.  

As such, GAP is the destination for wardrobe basics such as denim, hoodies, undies, petite, sweaters and sweatshirts as well as nursing, pants and swimwear. The chain also specializes in comfortable but timeless elegant maternity wear like a halter maxi dress, vintage wash stripe as well as t-shirt dress and the iconic denim jacket.

Besides, they offer kids and baby apparel in all sizes like mix and match favourites, sleepwear, bodysuits and tops as well as dresses, rompers, shoes and accessories. Customers have the opportunity of shopping their goods in GAP featured shop categories like GAP Fit shop by activity, body first layer essentials, and logo as well as the red, white and new shops

Organization and Employees

GAP has different presidents heading the various brands of their products globally. Currently, the company has over 150,000 employees who are talented, passionate and goal-oriented towards serving their customers with general friendliness. Comprehensive analysis of customer reviews indicates that a higher number of customers are satisfied with the excellent customer services and superior quality products. Additionally, the company partners with Fifty One to ship their products internationally.

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