Avon Products: What You Should Know
Coco Chanel famously said nature will give you the face you have at 20. However, it is up to you to merit the face you have at 50. No doubt, many will judge and quickly associate physical attributes with beauty. That’s the nature of people—and unfortunately, there is little we can do to change perception. It is perhaps because of this that the Beauty as an industry is worth billions of dollars.
In 2017, the global cosmetic products market reached $532.43 billion but that figure is expected surge 30 percent to $805 billion in four years. Thing is, beauty sells and first impressions last. They strive to stand out is, therefore, forcing consumers to source their beauty products from the best. After all, it is ingrained in us, perhaps even drilled, to only settle for the best.
As a result, the experience is often linked with quality. Quality is rare but Avon has been here, serving tens of millions of satisfied clients since after opening doors back in 1886. Avon proudly supports women empowerment and from their wide range, they bring beauty to women. From their meticulous, wide-ranging product list, Avon sells beauty, household, personal care products directly to their global consumers.
Their main product range includes:
- Skin care products
- Bath and Body
- Fashion Product
By employing a door-to-door or social marketing style, anyone and everyone can be a representative. To do so, one ought to sign-up and for a buyer, he/she simply need to search for one within his location. For shoppers, there are interesting offers catering to all their needs. They can either chose to “search” or shop by category. Apart from amazing offers, there is a 10 percent reference commission.
Even with its $5.6 billion revenue in 2018, the company has managed to personalize their reach, selling their approved beauty products to millions. However, a stand out is their consistency and buyer confidence that their products are top-tier, Grade-A sourced directly from the manufacturer. With beauty products as their anchor, the company has 6.4 million representatives and more than 20 employees. As a result, it is the second largest beauty company using the multi-level marketing strategy to reach and the fifth largest beauty company in the world.
Although originally from California, a large chunk of their revenue—over 80 percent- is from overseas sales. Their key market is Brazil which usurped the US back in 2010 and with an aggressive global plan under the New Avon LLC, they separated their businesses into three subsequently shifting their headquarters to London.